
Panel Session: RFID
Steve Shafer, Senior Researcher, Microsoft Corporation (Moderator) |
Henry Holtzman, Research Scientist, MIT Media Lab |
Bob Ippolito, Chief Technology Officer, Masters of Branding |
Paul Moskowitz, Research Staff Member, IBM |
Ravi Pappu, co-Founder, ThingMagic |
Mark Ulrich, Senior Consulting IT Architect, PepsiCo |
Abstract:
Radio Frequency ID (RFID) tags are small, single-purpose mobile
computers that report their ID number, and sometimes other information
such as memory contents or sensor measurements, over a strict
tag-to-reader radio protocol. RFID protocols emphasize rapid reporting
by scores or hundreds of tags to a single reader. Developments over the
last 5 years have made it possible for RFID to augment or even challenge
bar codes for manufacturing, shipping, and retail applications. With
tag costs expected to drop to 5 cents each, we may one day be living in
a world with a tag in almost everything made by humans. How is this
happening? What are the obstacles and issues? The RFID Panel will
explore the subject from diverse points of view in this panel session.
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